MamaShift
by Tiffany's Teamgeneral
FREE
Lead
lead
D
designer
E
engineer
S
strategist
Overview
WFH has taken over. Leaving moms feeling burnt out, guilty, and alone. Mamashift helps them regain control of their day and take back their identity.
Mission
Value Proposition
A targeted digital toolkit store providing WFH moms with practical, one-time purchase frameworks for time-management, physical resilience, and kids' activity management to prevent burnout.
Target Customer
Full-time employed mothers working from home with children under 10 who need immediate, low-commitment solutions for specific "double shift" pain points.
Revenue Model (A-la-Carte Catalog)
- Burnout Recovery Toolkit: $19 (Our flagship bundle, includes the Movement Protocol).
- MamaShift 4-Week Strength & HIIT Protocol: $15.
- "Busy Bee" Screen-Free Activity Pack: $12.
- WFH Mom Movement Protocol: $12 (Standalone).
- Micro-Block Planning Guide: $9.
- Meal Planning System: $9.
- The Partner Playbook: $7 (New standalone release).
- Identity Reclamation Guide: $7 (New standalone release).
KPIs
- Total Revenue: Gross sales across the product catalog.
- Average Order Value (AOV): Target: $25+ (via checkout upsells).