Silhouette

Value Proposition

Everyday essentials and trend-aware styles priced for real life. No markup for logos, no hype tax — just good-fitting, durable clothes that don't cost a month's rent.

Target Customer

Budget-conscious shoppers aged 18–35 who want to look put-together without overspending. First-job grads, students, side-hustlers — anyone who's style-savvy but value-alert.

Revenue Model

• Direct-to-consumer e‑commerce (DTC) — own site, no retail middleman.
• Tight product line — short-run drops of core staples (tees, hoodies, pants) to keep inventory lean.
• Price anchor — all items under $50, most under $30.

KPIs

• Customer Acquisition Cost (CAC) — target < $15
• Average Order Value (AOV) — target $45+
• Conversion rate — target 3%+
• Gross margin — target 55%+
• Return rate — target < 10%