AuraPrints
Lead
lead
Strategist
Overview
AuraPrints is a modern print-on-demand lifestyle brand that creates stylish and aesthetic products inspired by online trends, motivation, fashion, and youth culture. The business focuses on unique designs and social-media-driven branding.
Mission
Value Proposition
AuraPrints delivers minimalist, social-media-inspired streetwear and lifestyle accessories. By leveraging print-on-demand, we offer a constantly evolving catalog of trendy apparel, phone cases, and wall art without the risk of carrying inventory.
Target Customer
Gen Z and Millennials who are active on TikTok and Instagram, seeking aesthetic, "vibe-focused" products that reflect current online trends, motivation, and youth culture.
Revenue Model
Direct-to-consumer (DTC) sales via a Shopify-hosted storefront.
- Fulfillment: Printify/Printful (Print-on-Demand).
- Profit: Retail Price minus Production Cost, Shipping, and Platform Fees.
KPIs
- Customer Acquisition Cost (CAC): Focus on organic social growth and targeted ads.
- Conversion Rate: Percentage of store visitors who complete a purchase.
- Average Order Value (AOV): Goal to increase through product bundling (e.g., matching phone cases and hoodies).